Learning to Earn Online
I’m going to learn to earn online. That is why this site is called Cash Challenged. When I rise to the challenge and learn to earn, I will have cash.
Some of the links on this page may be part of affiliate programs. That means when you click on them and purchase the service from the vendor, I’ll make some money. Thank you for your support.
If you establish a site with the marketing goal of making money from it, you need to be clear on what those goals consist of. Once you know the goals of the site, you have a driver for the content. That doesn’t mean your content has to or even should be, sales driven. It needs to provide your future customer with the knowledge and tools to help solve the problem your marketing goals are for. Your future customer will be able to develop a relationship with you through your content.
When I look back over the last couple of weeks, it doesn’t look so bad. While I haven’t posted on here, I have been creating and posting on some of my other sites. That is actually good. Writing is like any other skill, the more you do it, the better you get. Learning to earn online has writing at its heart, so I really need to be the best I can be.
I’ve been quiet the last couple of weeks. That doesn’t mean I’ve been lacking focus. I have been focused on building a website for a non-profit I belong to. I used the project to further test the WordPress theme I have in use on this site. The theme is a premium theme by Elegant Themes called Divi.
Well, another week has passed and somehow it seems I’ve not accomplished much towards my goals. When I take a close look back at the week, I have done some work towards my goals but I’ve also let other activities take precedence. It’s not that the other activities don’t have value and importance, it is more that I’ve not been deliberate in giving focus to my goals.
Procrastination, are there any of us who don’t do so at some point? I know I can be very guilty of it at times. It’s so easy to engage in activities that don’t take any real effort, any real thought and any chance of not succeeding.
There are many approaches on this journey to earn online. Your biggest challenge is to determine your first step. You can eventually try all the approaches if you want to. Just not all at once. Start with one. Get a firm handle on how to use it, implement and then learn the next choice.
Are You Chasing Your Marketing Goals?
If you establish a site with the marketing goal of making money from it, you need to be clear on what those goals consist of. Once you know the goals of the site, you have a driver for the content. That doesn’t mean your content has to or even should be, sales driven.
It needs to provide your future customer with the knowledge and tools to help solve the problem your marketing goals are for. Your future customer will be able to develop a relationship with you through your content.
Goals for This Site
This site, at this stage, is not here as a marketing tool. It is here for me to share my journey towards earning online passive income. My content goals are to share what I’ve learned and how I’ve put that learning to use.
In a way, the marketing goal perfect customer for this site would be someone like myself, a person who knows they can and want to make passive online income but needs to find a path to it.
Ten Marketing Goals
One of my favourite sites to learn about writing content is Copyblogger. I was exploring over there the other day and found a post of there laying out ten marketing goals they consider worth pursuing. They are:
- build trust and rapport with your audience
- attract new prospects to your marketing goals
- explore prospect pain
- illustrate benefits
- overcome objections
- paint the picture of life with the product
- attract strategic partners
- deepen loyalty with existing customers
- develop new business ideas
- build your reputation with search engines
I’m not going to explain what each of the points above is about. I’m sharing content with you, not taking their content. Have a read of the full post here.
Build the Customer Relationship
Writing content that has value to your visitors is vital if you’re going to build a relationship with them. The more they return to the site, or if they sign up for your list, the greater the relationship you can build. They are in the driver seat of the relationship.
Speaking of email list, I have added the option to be able to sign up for my list. If you found my posts of interest, please sign up to received notice of future posts.